Vulcan Industries

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Case Study – Pipe Fixture

Vulcan Industries’ smartly designed pipe fixture increased category sales by 17%.

THE CHALLENGE:

A chain of home improvement stores did not have the capacity to display the amount and variety of pipe that contractors use to complete a job. The original retail fixture positioned the pipe horizontally, limiting the amount of space that could be used to merchandise PVC. Vulcan Industries addressed this critical issue by reconfiguring and reorienting a new custom store fixture.

THE SOLUTION:

Reorienting the retail display made it more appealing to the customer and more accessible to shop. Vulcan Industries designed a metal deck to attach to the existing retail display’s cantilever arms, allowing the pipe to stand vertically. This new custom store fixture holds more of each SKU and can be easily restocked with additional SKUs as required. The Vulcan fixture increases the number of high-selling A and B items in the set, while eliminating slow-moving items.

THE RESULT:

With the introduction of a redesigned pipe fixture from Vulcan Industries, the home improvement chain reported an increase of category sales by 17%.