Vulcan Industries

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Case Study – Tool Display

tool display

Sales surged 20% the week after Vulcan Industries installed a custom tool display.

The Challenge:

A home improvement store needed hand tool merchandising fixtures that would deliver organization, increase weight capacity and holding power, and produce sales that exceed expectations. The original stick-built wall limited the capacity for product in the bays. Without the proper support to hold heavy hand tools, the structural integrity of the pegboard was compromised.

The Solution:

Vulcan Industries designed a new modular wall system with the flexibility to better organize the product and the strength to support weighty tools without the risk of failure. The wall incorporated the use of shelving at varying depths and heights, high-capacity peghooks, and custom fixtures. These features enabled the rack to efficiently display the product, increasing the capacity of the bay.

The Result:

This new merchandising system provided a 30% increase of product displayed in a bay. Due to the greater holding capacity, the wall system increased tool sales 20% the first week after installation. Since the initial installation, Vulcan Industries has produced and installed more than 100,000 of these custom wall systems for home improvement stores.